02 September 2025

Capgemini’s TryZone IQ, a cutting-edge generative AI-driven technology designed to provide live match analysis and contextual insights will be deployed during the Women’s Rugby World Cup 2025 broadcasts worldwide.

This innovative tool aims to support commentary teams by delivering real-time match data, allowing rugby fans to access instant, concise information that deepens their understanding of the game as it unfolds. Notably, TryZone IQ marks the first instance of generative AI being utilised at a Rugby World Cup.

Developed in partnership with World Rugby and Opta, TryZone IQ leverages both historic and live match data, including player actions, team strategies, and overall match statistics, updating every minute. Its AI engine processes this data to generate brief, easy-to-understand text summaries which commentators can incorporate into their live commentary. The system is designed to facilitate effective collaboration between human analysts and AI, with commentators retaining full editorial control over which insights are broadcast or shared across digital and social media platforms.

Capgemini highlighted that over half of sports fans now rely on AI or generative AI as their primary source of sports information, with 67% seeking platforms that aggregate content seamlessly. The introduction of TryZone IQ aims to deliver timely, relevant insights that support storytelling and enhance the viewing experience for both dedicated supporters and newcomers to women’s rugby.

The company collaborated closely with World Rugby and Opta to research fan behaviour and preferences, ensuring the technology’s features align with audience expectations. The system transforms complex, raw game data into accessible narratives, making the sport more engaging, particularly as women’s rugby experiences rapid global growth and attracts millions of new viewers.

“As women’s rugby reaches new heights and the World Cup captures worldwide attention, we saw a unique opportunity to apply innovation to make the game more accessible and engaging for a broader audience. With TryZone IQ, we’re harnessing the power of generative AI to provide fans with real-time stories, context, and clarity, helping them feel closer to the action and enhancing their overall experience,” said Steven Webb, UK Chief Technology and Innovation Officer at Capgemini.