AI-washing: the legal, reputational and commercial risks of jumping on the AI bandwagon

30 June 2025

James Clark, Data Protection, AI and Digital Regulation, partner at Spencer West LLP

James Clark, Data Protection, AI and Digital Regulation, partner at Spencer West LLP

Artificial intelligence (AI) has captured the world’s attention in recent years, and the IT network sector is no exception. With transformative potential for automation, predictive maintenance, network security, and more, AI promises much. As such, it has become a beacon for investment, and a watchword for companies when procuring all forms of technology services.

However, an emerging trend — often labeled as ‘AI-washing’ - has seen companies embellish or outright misrepresent their products as ‘AI-enabled’ or ‘featuring AI’ when, in reality, the underlying technology may not be all that smart - and something that, until very recently, would not have been badged as AI. This practice, reminiscent of greenwashing in an environmental context, is not harmless, and can have significant legal, reputational, and commercial consequences for companies operating in an increasingly competitive marketplace.

Find out more

Tees Valley to map mobile coverage using bin lorries

30 June 2025

The Tees Valley Combined Authority (TVCA) in North East England has announced a new initiative to map local mobile network coverage by equipping refuse collection trucks with monitoring technology.

The project, funded by £32,490 from the UK Shared Prosperity Fund (UKSPF), aims to create the most detailed and accurate picture yet of 4G and 5G signal strength across the region, including Darlington, Hartlepool, Middlesbrough, Redcar and Cleveland, and Stockton-on-Tees.

Find out more

ITS Technology Group secures £3.5 million dark fibre contract in Carmarthenshire

20 June 2025

The ITS Technology Group has announced it has secured a £3.5 million contract to deploy a dark fibre broadband network across Carmarthenshire in southwest Wales, marking its first project in South Wales.

This initiative is part of the Swansea Bay City Deal’s Digital Infrastructure Programme, aiming to enhance connectivity for public sector sites and drive regional digital transformation.

Find out more
National Security Review to include a wider array of categories

18 June 2025

The UK government is reportedly planning to broaden the scope of its upcoming National Security Review (NSR), set to be published next week, to include a wider array of spending categories.

According to The Telegraph, this expanded definition would encompass not only traditional defense elements like a potential third runway at Heathrow Airport but also critical infrastructure such as food prices and rural broadband initiatives — including schemes like the £5 billion Project Gigabit.

Find out more