21 May 2025
Following the merger of Bromford Housing Group and Flagship Housing Group, Bromford Flagship has become one of the UK’s largest housing associations and has signed a multi-year agreement with leading field service management (FSM) software provider Totalmobile.
Building on four years of successful collaboration, the new partnership will see Bromford Flagship implementing Totalmobile’s advanced field service intelligence platform across its operations. This initiative aims to improve the planning, management, and delivery of repairs and maintenance services for approximately 80,000 homes.
The technology will be rolled out to an additional 850 operatives, including frontline staff and back-office teams. This upgrade will provide real-time visibility, smarter job allocation, and comprehensive performance insights, enabling more efficient and effective service delivery.
Bromford Flagship has already been utilizing Totalmobile’s Repairs solution, and the expanded deployment will incorporate deeper analytics and insight-driven decision-making capabilities across its service operations.
“This isn’t just about software; it’s about empowering teams on the ground to do their best work every day,” said David Webb, Managing Director for Property and Facilities Management at Totalmobile. “Bromford Flagship’s ambition to elevate service standards aligns perfectly with our mission, and we’re proud to support them in raising the bar.”
The agreement arrives at a pivotal moment for the newly merged housing group, which now serves over 170,000 customers. Integrating two major operations requires rethinking service delivery at scale, and technology plays a vital role in making that process smoother and more efficient.
Dan Goodall, Chief Technology Officer at Bromford Flagship, commented: “we’re pleased to continue our partnership with Total as we transition to their latest SaaS platform.
We have confidence in the product’s development trajectory, its architecture, and how it aligns with our data and digital ambitions. Ultimately, this will generate real value for the business and support our goal of delivering a better experience for customers while enabling communities to thrive.”
The phased rollout of the field service intelligence solution is already underway and will extend through December 2025, forming a core part of Bromford Flagship’s broader digital and operational transformation plans.
