24 March 2025
In a significant move aimed at bolstering the capabilities of Managed Service Providers (MSPs), Paessler GmbH has unveiled its inaugural dedicated MSP program. This innovative initiative is tailored to empower MSPs, providing them with a scalable, predictable, and profitable model that responds to the evolving demands of the IT landscape.
As organizations increasingly seek specialized support to navigate the complexities of their technology ecosystems, MSPs have become integral to optimizing a wide array of platforms and services. The rise in cloud computing, cybersecurity, Internet of Things (IoT) deployment, and data analytics has created a surge in demand for expert MSPs capable of offering customized solutions in these crucial domains.
"Our goal is to enable MSPs to deliver maximum value as businesses transform their operations while improving efficiency and cutting costs," said Edward Knight, MSP Director at Paessler. "Our new program is strategically designed to meet these market demands, presenting a service-oriented model that fosters MSP growth."
The Paessler MSP Program positions itself as a vital resource for MSPs looking to thrive in a landscape marked by increasing technological investment. Research from Gartner indicates that global IT spending is projected to reach an impressive $5.74 trillion by 2025, reflecting a 9.3% increase from 2024. In light of this growth, the MSP program offers a robust, flexible alternative to traditional license reselling strategies, enabling providers to accelerate their go-to-market efforts.
The program emphasizes collaboration and flexibility, allowing MSPs to harness Paessler's monitoring expertise while creating bespoke services for their clients. Noteworthy features include a versatile licensing model that aligns with MSP business frameworks, a service-led approach that facilitates tailored service offerings, and enhanced support through dedicated training and co-marketing investments. Additionally, the program ensures increased visibility for participating MSPs through promotion on Paessler's official MSP page, as well as access to dedicated sales resources to help accelerate business expansion.
Set to officially launch in Europe during the first quarter of 2025, the Paessler MSP Program is poised to make waves in the industry. Following the European rollout, expansion plans for the U.S. market are already in the works for later in 2025, which will include the appointment of a dedicated MSP lead in the region.
Knight emphasized the ambitious vision behind the new initiative: "we aim to provide a credible alternative to traditional license reselling. The year 2025 will be critical for MSP growth, for both Paessler and our partners. By facilitating a model that aligns with their service offerings, our program is set to support sustainable growth and long-term success."
