02 March 2023
Informatica has launched the industry's only free cloud data loading, integration, and ETL/ELT service - Informatica Cloud Data Integration-Free and PayGo.
The new offering targets data practitioners and non-technical users such as in marketing, sales, and revenue operations teams to build data pipelines within minutes. It provides operations teams with a fast, free, and frictionless way to load, integrate and analyze high-quality campaign, pipeline, forecast, and revenue data. In addition, data analysts and data engineers benefit from increased productivity and rapid development.
This is the second in a series of releases that began with the Informatica Data Loader launch in May 2022. Taken together, Informatica Data Loader, Cloud Data Integration-Free (CDI-Free), and PayGo (CDI-PayGo) are the industry's only free data loading and integration solutions. They are natively built in to provide intelligent cloud data management services for all your data-driven use cases. Informatica CDI-Free, CDI-PayGo and Data Loader support all major data warehouses/lake solutions, including Amazon Redshift, Azure Synapse, Databricks Delta Lake, Google BigQuery, and Snowflake.
"We are redefining the data integration market by making it free, easy to use and accessible to everyone. Organizations face the challenge of ingesting huge volumes of data from disparate sources and then making sense of that information. There is a clear need for no setup and no code SaaS data integration tools that are free and pay-as-you-go to quickly get started serving both business-focused data engineers and non-technical business users and analysts,” said Jitesh Ghai, chief product officer at Informatica. "By giving business and non-technical users access to simple, cost-optimized data integration solutions, organizations can bring the power of data to the masses."
Users benefit from easy setup, and usage of these data integration services with AI-powered automation—no need for coding, setup, or any DevOps. In addition, the cloud data loading and integration ETL/ELT services can be easily accessed from each of Informatica’s ecosystem partners including Amazon Web Services, Databricks, Google Cloud, Microsoft Azure and Snowflake.
