15 July 2020

A survey found that a significant proportion of consumers will take their custom elsewhere if their personal data is compromised by a business due to poor security practices amid the current pandemic.

The research, commissioned by PCI Pal, the global provider of secure payment solutions, found that 33% of UK consumers will avoid a business ‘for up to several years’ if personal data has been compromised due to a business’ poor data security practices during Covid-19. A further 30% said they ‘would never return’, representing a significant potential risk to organisations that have had to adapt working practices. Only one in 10 said ‘it wouldn’t impact’ their loyalty to a business.