Midwich has been named an official distribution partner for Logitech’s video conferencing solutions in the UK and Ireland, a move that significantly enhances its unified communications and collaboration (UC&C) offerings.
The partnership unites Logitech’s advanced meeting room and video conferencing technologies with Midwich’s deep AV expertise, extensive reseller network, and comprehensive pre- and post-sales support. This alliance aims to simplify the process for integrators and resellers to deliver complete, scalable UC&C solutions from a single, trusted distributor.
While Midwich and Logitech already collaborate in the US market, this new agreement marks a strategic expansion into the UK and Ireland. It enables local businesses to access the latest hybrid working and collaboration technologies, backed by Midwich’s in-depth market knowledge and technical support. Logitech’s solutions are compatible with leading cloud platforms such as Zoom, Microsoft Teams, and Google Meet, ensuring seamless integration with existing systems.
Midwich’s commercial director, Lee Harris, emphasized the importance of the partnership, stating that the demand for high-quality, reliable meeting experiences has never been greater. “Partnering with Logitech enables us to offer our resellers and integrators a broader range of solutions that are easy to deploy, manage, and support, ultimately delivering real value to end users,” Harris said.
Eamon O’Doherty, EU B2B head of channel at Logitech, highlighted the natural evolution of the partnership, noting that their successful collaboration in the US laid the groundwork for expansion into the UK and Ireland. “Midwich’s AV expertise, technical capabilities, and strong channel relationships make them the ideal partner to help us meet the increasing demand for flexible, reliable video collaboration solutions. Together, we are making it easier for resellers to deliver complete, ready-to-deploy meeting room experiences to customers,” O’Doherty concluded.
