Berg Insight, the IoT market research provider, has released a new research report covering antennas for cellular IoT devices.
Antennas are one of the key components of wireless devices and play a central role in determining wireless performance, coverage and power efficiency. In cellular IoT applications, antenna design is further complicated by the need to support multiple cellular frequency bands, regional variants and in many cases other technologies such as GNSS, Wi-Fi or Bluetooth.
As a result, the cellular IoT antenna market is characterized by a fragmented vendor landscape, broad product portfolios and continuous demand for customisation and technical support services.
Berg Insight estimates that annual shipments of cellular IoT antennas, including internal and external antennas, amounted to 757 million units in 2025, up 23 percent from the previous year. Until 2030, cellular IoT antenna shipments are forecasted to grow at a compound annual growth rate (CAGR) of 7.9 percent to reach 1.1 billion at the end of the period.
Berg Insight divides the cellular IoT antenna market into three segments, including internal antennas, external antennas and OEM automotive antennas. There is generally limited overlap between the vendor landscapes across the segments. Overall, the cellular IoT antenna market is served by a broad range of players of different sizes, with distinct portfolio strategies and varying degrees of specialisation in antennas. Some of the largest players have built their presence in the space through acquisitions, using M&A to broaden their portfolios and strengthen channel reach. Despite this, the market remains fragmented due to the breadth of end markets served. Vendors therefore range from major electronic component manufacturers to specialists focused on selected form factors, technologies or vertical markets.
The internal antenna market is characterised by a mix of off-the-shelf products and custom antennas. Most major internal antenna vendors have focused on broadening their product portfolios over the past years through new product introductions or acquisitions to complement or replace their custom antenna offerings, enabling more scalable and resource-efficient growth.
A growing trend is the introduction of software tools for the design and selection of antenna components. Important vendors include Taoglas, TE Connectivity, Sunnyway Technology, Kyocera AVX, Pulse Electronics, discoverIE (operating through 2J Antennas and Antenova), Quectel and Ignion.
Major external antenna vendors focus on providing robust, high-performance solutions that command a premium, while carefully balancing size and cost considerations. Key external antenna providers are Amphenol (primarily operating through Amphenol Procom and PCTEL), Huber+Suhner, Panorama Antennas, Taoglas, TE Connectivity, 2J Antennas, Airgain, Mobile Mark, Parsec Technologies, Poynting Antennas, Pulse Electronics and Sunnyway Technology.
External antennas for the OEM automotive segment are supplied by both major tier-1 automotive suppliers, as well as specialist vendors. Most cars sold with embedded cellular connectivity come with roof-mounted combination external antennas in the shark fin form factor, though various integrated antenna and antenna-TCU designs are gaining traction. Important vendors in the space are Yokowo, Harada, Aumovio and Hirschmann Car Communication.
